Theme 2: The New Primary Colors
Release time:
2022-04-26 16:52
Source:
• Gold, White, Black
Red, Yellow, and Blue are the traditional primary colors, while Black, Gold, and White can be considered the new primary colors of mainstream smart terminal products in recent years, recognized by the consumer market and widely popular globally. Although various brands already have very mature classic solutions in Gold, White, and Black, Matsui is still committed to bold breakthroughs, exploring more innovative color schemes, and systematically summarizing & creating these three colors to provide customers with very practical mainstream color references.
CMF Solutions:
● Using optical coating technology to create a blue with a glaze like that of celadon, and a white with a dazzling effect.
● Using secondary laser engraving to create 2 color variations + 2 gloss variations on the same material.
● PVD + nano color paint to create a dazzling white effect.
Golden Age
Design Concept Explanation:
"Gold" represents a new social class and the mainstream aesthetic values of this era, combining elegance and charm, delicate yet rich. In this series of colors, we have incorporated richer craftsmanship techniques such as PVD, optical coating, pearlescent spraying, and silver powder spraying, showcasing completely different textures and colors. This creates a set of colors rich in quality and bursting with fashionable energy.
CMF Solutions:
● Secondary laser engraving technology showcases rich color and gloss variations.
● Optical coating creates a unique gold scheme.
● Different particle sizes of pearlescent powder and silver powder paint create different gold textures.
● PVD showcases a sense of confidence in gold.
White Extreme
Design Concept Explanation:
"White, to me, is light, is eternity."
Quiet, stillness, rigor, monotony, simplicity, purity, and sanctity are the psychological feelings that white brings to people. White is the ultimate pursuit of design and also a challenging design proposition. This design series will explore the different expressions of white on materials such as metal, plastic, and silicone, as well as the different charms presented on surfaces like high gloss, pearlescent, matte, translucent, and textured.
CMF Solutions:
● Innovative technology of metal + optical coating gives metal a warm, jade-like pure white luster.
● "The whitest white," a super white close to the numerical limit.
● The innovative combination of nano spraying and metal CD texture shapes a novel color perception.
● Pearlescent white with a silky texture.
● Matte white with a dazzling effect.
Black Extreme
Design Concept Explanation:
"Black is the end of all colors."
"Black possesses both humility and arrogance; it is lazy and casual yet mysterious. In summary, black is actually saying: I won't bother you, please don't bother me."
Black is the most classic color for industrial products, available in various textures, glossy, low gloss, matte, and high matte. There are blacks with blue, brown, and red undertones. Velvet can produce a very deep black.
CMF Solutions:
● Innovative technology of metal + optical coating, another craft expression of "high gloss black."
● "The blackest black," a super black close to the numerical limit.
● Secondary laser engraving technology showcases rich color and gloss variations.
● Different black expressions like metal anodizing, black velvet, and fiber materials.
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