
The proposal of the Industry 4.0 strategy, the popularity of virtual reality technology, and the rapid development of smart hardware have led to a surge in national innovation. People now have two new directions in their understanding of "high-end technology": one is the pursuit of extreme minimalism, maximizing the aesthetic appeal of real materials such as metal and glass.
Theme 2: The New Primary Colors
Red, yellow, and blue are the traditional primary colors, while black, gold, and white can be considered the new primary colors in the world of mainstream smart devices in recent years. These colors have gained the highest recognition in the consumer market and are widely popular globally. Although various brands already have very mature classic solutions in gold, white, and black, Matsui is still committed to bold breakthroughs, exploring more innovative color schemes, and systematically summarizing and creating around these three colors to provide customers with very practical mainstream color references.
With the development of social interactions on WeChat, acting cute has become a proactive form of self-expression, such as through facial expressions. "Cuteness" has become a characteristic of the times. As China's economic growth slows down and people generally accept the new normal, the trend of "cuteness" will become a defining feature and demand of the era seeking healing amidst recession and reform.
With the continuous evolution of the screen era, glass materials have played a key role in high-end mobile phones and smart hardware products. From 2.5D glass to 3D curved glass, the role of the screen window has expanded from functionality to the decorative role of overall curved glass in the future. Glass is bound to become a major trend in product appearance innovation. Focusing on this insight, we are dedicated to exploring new fields of glass coating, combining processes such as glass etching, heat transfer printing, nano-imprinting, optical coating, laser engraving, and exposure development. This creates a new aesthetic experience in glass, offering a rich variety of design elements in terms of color, gloss, texture, and patterns, while also paying attention to achieving a perfect balance in terms of process costs and processing efficiency.